AI drafts dealership replies.Humans send.

The checked reply desk for dealership reps and BDC agents. Start from a draft, check the price and promise, then answer the lead—even after 7pm.

The desk holds specific payment, discount and promise wording and flags money asks for a manager. Review the draft against your confirmed facts, then copy it into your messaging tool.

14-day store trial: a person sets it up on a 15-minute call using your own leads from last week. No onboarding fee. Works next to the CRM or Page inbox you already use: paste the lead in, copy the checked reply out.

Reps: the beta is free. Buy Solo · $149/month. Stores: request a 14-day store trial. Solo and store plans are on the pricing page.

Monthly plans are month to month. Card or ACH on Stripe; net-30 invoice by request. Cancel any time; no refund for the current billing period. Payment and cancellation details.

The desk is for dealerships. A person still presses Send.

Hold the Send sample inbox with the customer conversation beside a draft offering $3k off; the discount check holds it and disables Send.
Actual click-demo screen. Fictional store and shopper. An unsupported discount is held for a manager; Send stays disabled. View full screenshot.

Fictional store and shopper

Draft

We can do $18,995 out the door.

Held · invented price

The pasted sheet said $21,450 OTD.

Fictional store and shopper

7pm · Marketplace

Is it still there? I can come Saturday morning.

Checked draft

Yes. The pasted price is $18,995 OTD. Saturday at 10am is open.

The rep can copy this one

Pick your door

Founder byline in Boating Industry, Oct 21, 2026. (Self-authored, not independent press coverage.)

Founding rate

0 of 20 founding licenses taken as of 9 Nov 2026.

Last updated 9 Nov 2026. The first 20 licenses get a personal founding rate for 12 months.

No customer results are published. Book a 15-minute check on your recent leads to see what the desk holds and why.

The draft is the easy part.

The desk aims at a booked visit. A person checks the draft before Send.

For the rep

Fewer rewrites, and it catches wrong-price slips before they go out.

A lead lands after 7pm. Start from a draft built on the facts you gave it, review it and send when you are ready. If a line would put a wrong price, payment or promise in writing, it is held, with the reason shown.

For the owner

Reps become the champions. Owners get the handoff.

A rep who uses the desk can show the owner what was held and why. A screen where a manager sees flagged price asks is shown in the click demo, on example rule packs. The finance and GSM handoff page is shown in the click demo. The activity log the owner can download is kept in this browser, capped at 400 rows, stores no message text, and cannot see calls or texts sent outside the desk. A person still presses Send.

The record

An activity log, with limits.

The activity log is kept in this browser, capped at 400 rows. It stores no message text. It cannot see calls or texts sent outside the desk. Sent means the rep marked it sent.

The data

Masked before a draft goes to the AI.

On the desk, these items are masked before a draft goes to the AI. Phone numbers, emails, Social Security numbers, labeled dates of birth, labeled account, loan and policy numbers, and street addresses.

AI drafts. Humans send.

Why not just use a chat tool?

You can, and it'll write a decent reply. What it won't do is check that reply against your facts and house rules, or flag a price or payment question for a manager. A person still presses Send on every message.

Three steps. The rep still sends.

These three steps run on the desk today. Nothing sends on its own.

Not for a store that wants messages sent with nobody reading them. If you want a bot that answers on its own, this is the wrong desk.

01

Draft

AI writes the next message from the facts you already have.

02

Check

Invented payments, discounts, trade values, promises, and cash or a gift to come in are held, with the reason shown. A listed color or full mile count missing from notes is held — Navy, reddish, 12k, and a clock time are not those facts. From 9 PM to 8 AM, copy stays off until the rep types why.

In demoThe manager’s view of flagged price asks.

03

Send

A person reads it, edits it if needed and presses Send. Feel sure about the facts you are putting in writing. Nothing goes out on its own.

Nathan Platter, founder of Hold the Send

Founder byline in Boating Industry, Oct 21, 2026. (Self-authored, not independent press coverage.)

Talk to a person.

Questions about any of the three go to Nathan Platter, the founder. Why he built this.