Month to month, or yearly with 2 months free. No onboarding fee. No per-message meter.
Pricing · a human-in-the-loop copilot, licensed per store
Lead replies for dealerships, drafted and checked by AI, sent by your rep. The paste desk holds invented payments, discounts, trade values and promises, and flags a price, discount or payment ask for a manager. A person presses Send. Soft ROI is modeled only.
Ways to start.
Store trial · 14 days · then $299 or $599 a month
14-day store trial: a person sets it up on a 15-minute call using your own leads from last week. No onboarding fee. In return: a feedback call, your booking and show counts, and an honest quote. After 14 days, keep it at the founding rate or walk away.
Across all three plans, the first 20 licenses get a 12-month rate lock. There is no onboarding fee. In exchange, we ask for a feedback call, booking and show counts, an honest quote and naming permission.
For individual sales reps and BDC agents. Early access to the reply button we are building for the Messenger reply box, and the paste desk free in the meantime. A person still presses Send.
For individual reps: buy Solo now at $149/month. There is no onboarding fee. The trial page shows the 14-day card form only while that offer is open. Stores start with the 14-day store trial above; a person sets it up, and store checkout does not start a trial on its own.
Live means available on the paste desk. In demo means sample data in the click demo only. Rolling out means it is not on the live desk yet. Higher plans include the features listed in the plans before them.
Swipe the table sideways to compare all three plans.
Hold the Send plan prices, seat limits and feature availability
Feature
Solo
Independent Lot
Franchise Store
Monthly price
$149/mo
$299/mo
$599/mo
Seats
1
3
Up to 10; +$69/seat over 10
Paste desk: next-reply draft, the rep copies it out
Live
Live
Live
Holds on invented payments, discounts, trade values and promises
Live
Live
Live
Price, trade and credit asks flagged for a manager
Live
Live
Live
Saved threads on this device
Live
Live
Live
Today's Plays from threads on this device
Live
Live
Live
Per-lead show-likelihood trends
In demo
In demo
In demo
Personal Soft ROI tracker
In demo
In demo
In demo
Activity log on this browser: counts only, no message text, no calls or outside texts
Not included
Live
Live
Shared queue / multi-rep assignment
Not included
Rolling out
Rolling out
Audit log beyond this browser
Not included
Rolling out
Rolling out
Owner Soft ROI view
Not included
In demo
In demo
Guideline packs you load in + your store standards layered on top
Not included
Not included
Rolling out
Finance and GSM handoff page
Not included
Not included
In demo
Approval trail + full audit log for owner, GM, finance, quality
Not included
Not included
Rolling out
Owner / sales-manager Soft ROI dashboard
Not included
Not included
Rolling out
A person reviews and sends every reply. The browser activity log is capped at 400 rows and cannot see calls or texts outside the desk. No plan is approved or certified by an automaker.
Why these prices
For a small team, start by comparing Independent Lot: three seats for $299/month. Solo is the one-rep entry; choose Dealership when you need the franchise-store plan. Check each feature's live or rolling-out label before buying.
Solo $149 is an individual rep license; follow your store’s tool and customer-data rules. Independent Lot $299 is for a squad or an independent lot without heavy admin oversight. Franchise Store $599 is for branded franchise stores with the most scrutiny. That plan includes up to 10 seats, then +$69 per seat. Cost per rep drops as the store grows.
A person keeps Send, and the liability. A made-up price, discount or payment is flagged for a manager. Guideline packs and store standards you load in are rolling out for Dealership. It isn’t approved or certified by any automaker, and it doesn’t guarantee compliance.
Published prices and month-to-month terms, because reviews of sales tools in our research flag surprise price hikes. Pricing policy: cancel any time, and at least 60 days' written notice before any price change to an existing store. See the research
Founding-dealer rate
The first 20 licenses share one offer across all plans. For 12 months, pay $74/month for Solo, $149 for Independent Lot or $299 for Franchise Store. Then your regular monthly price applies. There is no onboarding fee. Join a feedback call, share booking and show counts, and give an honest written quote and naming permission. We confirm the wording before publishing.
Solo $74 · Independent Lot $149 · Franchise Store $299, locked 12 months, first 20 licenses. Billed yearly: $124.17 · $249.17 · $499.17 per month (2 months free). No onboarding fee..
Questions before you pay
Can I cancel?
Yes. Monthly plans are month to month, and you can cancel any time; there is no refund for the current month. Yearly plans can also be canceled any time, with no refund for the current year. New orders have no onboarding fee. The terms under the pay button apply to your order. Contact nathan@holdthesend.com to arrange cancellation.
Does it send on its own?
No. A person presses Send on every message. Today, your rep pastes the thread into the desk, reviews the checked draft, and copies the reply back to Messenger or the CRM. Live Page connections are rolling out store by store.
Is there a free trial?
Stores: request a 14-day store trial at /pilot. A person sets it up on a 15-minute call using your own leads from last week. In return: a feedback call, your booking and show counts, and an honest quote. After 14 days, keep it at the founding rate or walk away. No onboarding fee. /buy does not start a trial on its own. Solo: 14-day Solo trial with a card up front, then $149 a month; only /solo-trial shows whether that card form is available. Individual reps can also join the free rep beta at /rep-beta, or buy Solo at $149/month.
Why not just use ChatGPT?
ChatGPT drafts a reply. It does not check that reply against your facts, your prices, or your house rules. Hold the Send does, and it holds the draft until a person presses Send.
What does the 15-minute call cover?
Nathan pastes your own leads from last week into Hold the Send, drafts the replies live, and shows you the check catching any wrong price, payment, or promise before Send.
Is this approved by any automaker?
No. Hold the Send is not approved or certified by any automaker. It is a desk tool for the rep, not a dealership system integration.
What does it cost per message?
Nothing per message. Solo is $149/mo, Independent Lot is $299/mo, Franchise Store is $599/mo. No per-message meter, month to month.
What happens after the founding period?
The founding rate locks for 12 months for the first 20 licenses. After that, standard pricing applies.
“That's too expensive.”
Solo is $149/month: about 6 hours of drafting and checking at an assumed $25/hour. Compare that with your own team's costs. This is a budgeting example, not measured savings or a payback promise. There is no onboarding fee.
Today your reps paste threads in and copy the checked reply out. The live Page connection is rolling out store by store. The click demo runs on sample threads.
